Torben Vogt, Global Account Manager of CDM was at the eyeforpharma NHS UK conference in London to review the changes to the pharmaceutical market in Great Britain pending the NHS reform.

The profound alterations needed in the way pharmacutical sales and marketing is executed in the UK gave cause for a great interest in the innovative CRM solution, CDM Optimize Pharma.

According to Mr. Vogt this interest was fuelled by the fact that the unique data model - a cornerstone of CDM Optimize Pharma - does indeed handle the challenges of the NHS reform.