Microsoft and CDM exhibited at the eyeforpharma Pharma Marketing Summit in Zürich, October 20-21. We were proud to present the wide range of Life Science options available in Microsoft Dynamics CRM 4.0 working with CDM Optimize and CDM Flexible.We co-exhibited a collection of Life Science marketing solutions covering everything from the management of individual educational events, over the integration to Closed Loop Marketing (CLM) solutions, to the execution of full-scale multichannel campaigns.