Norpharma, a part of the international independent Purdue/Mundipharma/Napp Group, sets off to optimize their sales and marketing effectiveness by acquiring the innovative and user-friendly CDM Optimize CRM solution suite, built in Microsoft Dynamics CRM 4.0

The following modules of the CDM Optimize solution will be implemented by Norpharma

• Optimize Pharma which is a Sales Force Effectiveness (SFA) module specially designed to manage the complexities of life science sales efforts
• Optimize Pharma Event Manager which combines the effortless orchestration of life science educational events with CRM functionality
• Optimize Pharma Advanced Segmentation which supports the detailed segmentation needed in the life science industry, allowing department based categorizations based on multiple data sources